Keyword in Sub-domain: This is an important Google Ranking Factors as Moz’s 2011 panel agrees that a sub-domain containing the keyword can boost the ranking of a website in SERP. But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube. Regardless of changes in the PageRank algorithm and its importance, links have always been and probably will be a major ranking factor. ” (We explore a more fact-based definition of this later in this post. As a marketer you may notice evolution. As many as 46% of all Google searches are local. Google considers more than 200 ranking factors within its algorithm to determine where to rank your website among your competitors. As Gary Illyes of Google says, it's millions of little algorithms . Using a combined analysis of dozens of sources, including: Ranking factors studies. 1. Here’s how to do that in five steps. 307 are both very strong correlation scores in an environment as complex as organic search. DA scores range from one to 100. Website Domain Authority. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. It’s time to start the most critical step in building your website’s Domain Authority. This element forms the clickable headline for the search result and is important for user experience, SEO, and social sharing. 12 confirmed it was due to a core ranking algorithm update. If you grab your load time from Google Webmaster Tools, you can use this equation to gauge how fast you are compared to the rest of the web. Whitesparkconducted the research and the study, in partnership with Moz, pooling expert opinions of top Local SEOs around the globe to determine which elements are believed to. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive handheld computer. February and March popped and crackled with news and analyses about Google ranking factors. View Abhishek’s full profile. Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc. But when we pull out, when we go broad, I think that just a few items, in fact just the nine we've got here can basically take you through the majority of what's required to rank in the year ahead. ”. 15 years ago the overall PageRank score of a site could cause a bias in Google search results that favored sites with a large amount of PageRank. Keywords in the title tags are, by far, the most important, followed by H2s and URL. The results can be downloaded as a CSV, and are also available on the dashboard. 35 to -0. Yet, the first time a Google representative said online that links were a ranking factor was in 2016. Google 's Google Panda is a major change to the company's search results ranking algorithm that was first released in February 2011. Announced at SES Boston, this was the first named Google update. The change aimed to lower the rank of "low-quality sites" or "thin sites", [1] in particular "content farms", [2] and return higher-quality sites near the top of the search results. DA scores range from one to 100. 87. This AI system rolled out around October 25, 2015. Yes, social signals are often considered one of the ranking factors for search engines, as they can impact the number of impressions and clicks that content receives in SERPs. This is a terrible website. If they search on your site, you have engaged them. Domain authority scores can range from 1 to 100. There’s an old SEO adage that goes: “Google doesn’t rank sites…it ranks pages. SEO software company Moz. 1. Medium-length title tags had the smallest chance of being rewritten by Google. Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. This is the third core algorithm update of the calendar year. The summer of 2017 is an entirely. Boston — February 1, 2003. They examined one million Google search results to find out what leads to better rankings. By Loren Baker . 1 billion came from Google's advertising business, up from $16 billion a year ago. It struck fear. Factors 48-146: Statistical Spearman Correlation -0. The following are some of the ranking factors that Moz uses to determine page authority: Social signals, such as the number. Organic CTR is largely based on ranking position but is also influenced by a result’s title tag, description, URL and presence of Rich Snippets. Rand Fishkin Founder, CEO, Author at SparkToro. 293. However, great content and the ability to generate inbound links and etc will win in the long run. Page-1 HTTPS results topped 45% in our 10K tracking set. Spam Score Incorporation. Check your results. To check how your website appears on mobile devices, visit Mobile-Friendly Test, input your URL, and analyze the results. is run by a machine learning system that helps to rank webpages that it believes to be the best based on a number of ranking factors. The first time Google declared it was using 200 ranking factors was in its Press Day on May 10th, 2006 (you may also want to read the live blog Matt Cutts did, as it. ). Step 3: Navigate to the "Inbound Links" tab. The result is many website owners optimizing for lower bounce rates in hopes of improving their ranking, while lower bounce rates don’t simply translate into higher rankings. node: A numeric string identifying a node in Amazon's taxonomy (category tree). Keyword Match: Exact keyword. December 2017 Updates:. Check out what the SEOs at Moz had to say about what to prepare for in 2017. Review Factors. And hit the ‘Add to Chrome' button. Google may use H1s in place of meta titles, in some rare cases. Google’s traditional ranking factors still 100% apply to local. To optimize for the Local Pack, you need to focus on two things: preparing your Google Business Profile page and optimizing your website for local SEO, which includes local link-building. 71% of searches. Where: Nkr = how many times you repeated a specific key-phrase. 4, 2011 • 48. For keyword optimization, first ensure that Google understands what keywords you want this page to rank. I'm going to start with some on-page topics. . Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine. domains. How to Rank On Google. When it comes to top SEO ranking factors 2021, 2022, and beyond, the consistent publishing of engaging and relevant content reigns supreme as one of the. Research from analyzing 1 million search results found “that HTTPS correlated with higher rankings on Google’s first page”. , Google's PageRank). In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Moz's 2015 Search Engine Ranking Factors presents survey data from over 150 marketing professionals specializing in Search Engine Optimization. ” (We explore a more fact-based definition of this later in this post. Pete Meyers. Dr. A physical location in your city search directories. One of the main points of my presentation. Years ago, Moz started to do this work with correlation stuff, and now many, many companies put these out. Google confirmed a Panda Update that was a refresh to the existing Panda algorithm. 3. November 22nd is when SISTRIX's dataset starts to notice the increase, and it was over 50%. The correlations in Moz’s latest Search Ranking Factors survey leads to the same conclusion. 0' direct website visits are the most important ranking factor. In a Q&A with Ammon Johns and others, Google Search Quality Senior Strategist Andrey Lipattsev. Paid results do strongly impact organic click-through rate, especially in certain queries. These stats about ranking on Google may surprise you. #1. “All the fancy footwork in the world won’t get you anywhere. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. At this point, you might expect to find a 28-point web speed checklist, but that's simply not the case. 7. Creating your Google+ Local page for your local business is your first step to being included in Google's index. User engagement decreased slightly in value (12% → 11%), but holds at the fifth. Level 2: Modeled or rewarded, indirect effects. Amazon) in an effort to better understand search behaviors. That’s a 32% increase since the 2017 survey. Backlinks. 4 Comments. 20. The scores of 0. Instead of thinking of domain authority as a measure of your SEO effort, think. In reality, we don't know how many links Google ignores, but it's good to assume this regardless. Now the quality raters do not have the power to put a penalty on your website. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. Google Ranking Factors: What Really Matters Right Now . READS. But there are hundreds of additional signals Google looks at. It is very similar in purpose to the measures of link importance used by the search engines (e. Although Google is trying to put less emphasis on backlinks over the years, they still play a very important role in Google’s algorithm. 1. The way your page is optimized has a huge impact on its ability to rank. Google uses a multitude of factors to determine how to rank search engine results. Matt Peters and his data science team. In 2016, we had a 67% market share for Google, which indicates that Google has taken another 10% of the market from its competitors over the past year. One of the two most important Google ranking factors (along with links). As this is still a significant-ranking factor. SEO experts have debated the relevance of Google Analytics bounce rate to search engine ranking for years. So there’s a lot of truth to that old adage. 72- Domain reliability: Many SEO professionals believe that “TrustRank” is an extremely important ranking factor. This is also sometimes called “site authority. (Rand Fishkin, 2016). Moz Domain Authority: This metric measures the strength of a domain’s backlink profile and overall SEO health, and is based on a scale of 0 to 100, with higher scores indicating better performance. The title tag of a web page is meant to. We know links, content, and RankBrain are the top 3 search ranking factors in Google's algorithm. Brian Dean and his team on Backlinko ran their own analysis of search engine ranking factors. Web crawler Land makes a top to bottom report thus does MOZ. Page-1 HTTPS results topped 45% in our 10K tracking set. Quality of content. The Website Authority Checker helps you to quickly check the authority of a website to give you a very strong indication how well a website can perform in Google. According to Moz’s 2017 Local Search Ranking Factors report, review signals are believed to account for approximately 13% of how Google decides to display local search results in the “Local Pack” results, the small list of businesses displayed beneath the Maps result in some searches:1) The Owner Sets The Review Stage. I've speculated previously that, as the adoption rate increased, Google would have more. It is not a Google ranking factor, and it is not a general search engine ranking. After Page Authority, a URL's. Domain Authority was launched by Moz shortly after its inception in 2004. We collect data from thousands of sites and. In the fourth quarter of 2021, mobile traffic accounted for 54. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Each month YouTube receives over 800 million unique visitors who watch more than 3. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. A guide to Google Search ranking systems. Yes, page speed is indeed important for improving SEO ranking. Pete Meyers from Moz revealed that HTTPs pages on the front page of Google search results could reach 50% by late May/early June 2017. With billions of searches conducted daily, higher rankings mean greater visibility, leading to increased organic traffic and potential business growth. (DA). When you check the DA of a website on Moz, you will get data metrics like linking root domains, domain authority, spam score, ranking keywords, top pages by link, and top-ranking keywords. 12. Maybe I move up. Image Source. 9K. 10. This change is relatively minor, and is merely the result of the emergence of Freshness and Trustworthiness as new factors. a) Keyword Optimization. It’s content, and links pointing to your site. The crew at Local SEO Guide recently teamed up with Moz, the University of California at Irvine, and other partners to examine 200+ factors and over 100,000 local. Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed. Mobile-First Optimization. This can lead some to believe that Domain Authority is a ranking factor for search engines like Google. The first step in building the dataset is selecting a list of keyword queries. Sixty-three percent of Google’s US organic search traffic originates on mobile, and as of September 2020 the search engine has shifted to mobile-first indexing for all websites. Links can be spammed – that’s why they’re adding social metrics and user metrics. 14 to -0. In 2018, Google launched the so-called ‘Speed Update,’ making page speed a ranking factor for mobile searches. Mobile User Experience; Google announced in 2015 that mobile-friendliness would be incorporated into the ranking algorithm. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). What does Google want? A lot of factors go into ranking. This is a surprising departure. Moz. Direct ranking signal, my page takes eight seconds to load. In addition, to review quantity, Google also appears to look for specific keywords written into reviews as a ranking factor. Now I improve a bunch of things about it and it only takes three seconds to load. SHARES. Of ten sites, YouTube ranked third for search share with 3. Next the new Domain Authority incorporates spam detection. 307 are both very strong correlation scores in an environment as complex as organic search. In a Q&A with Ammon Johns and others, Google Search Quality Senior Strategist Andrey Lipattsev. Page Authority is based on data from our web index and takes. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Backlinks: Links from other. We wrote the blog on SEO — literally. 1. Objective factors such as links and content first rank the page, then engagement metrics help Google adjust if they didn’t get it right. So, we have compared our experience with the most current lists on the top search engine blog sites to bring you 5 of the most important google ranking factors this year—2017. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. 10 Things that DO NOT (Directly) Affect Your Google Rankings. 5. 7K. Instead, it’s a way to make informed predictions. Domain Authority and Page Authority (DA/PA) are indicators developed by MOZ, a very respectable and reputable digital company, which predicts how well a page will rank in search engine results. 2. Developed by Moz, DA is a search engine ranking score that determines whether a website matches search engine results to a given query, including local search results. As you may know, there are over 200 factors influencing Google algorithms. 5) Anchor Text of Inbound Link (4. For this tool, CTR (clickthrough rate) is the ratio of clicks on a specific Google result to the number of total searches for that keyword. Google Maps: Google's proprietary mapping service. Of note in 2017 is that Google’s 2015 Possum update appeared to cause local finder. Later last year, Local SEO Guide and Placescout did a great study that looked at 100+ variables from 30,000 businesses to determine what factors might have the most overall impact in local 3-pack rankings. Domain authority is a metric which was created by Moz (SaaS company), for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst). In Backlinko’s guide to SEO in 2022 , Brian Dean points out that Google’s Quality Rater Guidelines says the creator of the main content plays a role in your ranking. While Domain Authority isn’t an official ranking factor (again, it’s a Moz metric), it is a representation of two things that are: E-A-T and backlinks. • 7 yr. Idea 1: The Google ranking factor “Domain authority” often refers to the idea that Google favors some sites in search results more than others based on how authoritative the site is. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. SMX Munich Keynote: Moz Ranking Factors. Identify at least 6 long-form content within your website that people will love linking back to. On-page ranking factors refer to the quality of the content on. 3. Inside Google's Numbers in 2017. 4. If your Google rankings dropped overnight, don’t worry, it doesn’t have to be permanent. The survey is based on the aggregated opinions of dozens of local search. Your website is a house. Just released: 2017 Local Search Ranking Factors survey results After taking a year off, latest version of survey again features educated opinions from almost. y = 122. But, Hummingbird wasn't just a new part; it was a completely new engine. When comparing Semrush to Moz, the two are very similar. Moz released their local search ranking factors study results for 2017. You will always be working to build your domain authority, and the higher it is, the better your chances of ranking well for your most important terms. The results were surprising. Crawlable, accessible URLs. 11 Best On-Page SEO Techniques for First Page Ranking In Google September 15, 2017. Moz was the first & remains the most trusted SEO company. 1. A title tag is an HTML element that specifies the title of a web page. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. etc. You can look in Google Search Console and see click-through rates. Moz On Clicks Influencing Search Ranking. This year has seen the most explosive growth in GMB specific factors in the history of the survey. com search results. User experience is key for SEO success and users are increasingly accessing your website via mobile. This is then instantly voided. Quality Content: The most important SEO factor. In terms of the optimal length for blog posts, they found the following:The Moz Domain Authority, or DA, is a proprietary metric that attempts to predict how well your website will rank on a scale of 1-100. 7. Building high authority links is the ultimate way to increase your website’s domain authority. Do continue to fix broken links, because we don't know which links Google isn't counting, and there are several, often many instances where it does work and you can see a benefit. Some SEO experts believe that linking out to authority sites sends trust signals to Google, thus improving ranking. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. In fact, Google confirmed that your rankings in the organic SERPs impact your local rankings: "Your position in web results is also a factor, so SEO best practices also apply to local search optimization. So it’s no surprise that Google has been measuring the speed of your site and using that in their ranking algorithms since 2010. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. Google uses automated ranking systems that look at many factors and signals about hundreds of billions of web pages and other content in our Search index to present the most relevant, useful results, all in a fraction of a second. The Inbound Links tab will display all of the pages that link to your competitor’s website. There was a recent ‘ phantom update ,’ and SEOs posted observations and changes since the possum and. A little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. Follow. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. 1. 1% of all queries. Backlinks are one of Google’s most important ranking factors. 21. ago. Google’s Freshness Update was a significant ranking algorithm change that introduced the trend of making the search results more precise and responsive to user intent. Create a target list of image SEO opportunities to pursue. Yesterday, Moz released its largest-ever study on ranking factors. People say all kinds of things are ranking factors. After analyzing dozens of queries that my colleagues and I searched for, I am going to make a bold statement: "Proximity to searcher is the new #1 ranking factor in local search results today. Across the board, what we've seen is that paid searches on average, in all of Google, gets between 2% and 3% of all clicks, of all searches result in a paid click. In spite of this, a full one-third of local marketers feel their companies are not prepared. V (a). In this Whiteboard Friday, Rand goes through ten things commonly believed. Our interpretation and conclusions: Exact match domains appear to continue their powerful level of influence in both search engines, though I think many SEOs will be. Semrush data showed that the August 2023 core update hit a peak of 9. " - Darren Shaw. Apr. One of these is the Moz local search tool. The World Wide Web has become an essential modern tool for people’s daily routine. And, until robots become more reliable than humans in almost every way, I think backlinks will remain the most important ranking factor. Ahrefs DR is based on the number and quality of. Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content. ) Idea 2: The Moz metric These guidelines are a document that Google has provided to this whole army of quality raters. E-A-T is not a ranking factor; rather, ranking factors are a way for Google to measure of E-A-T. Mobile-Friendly As A Google Ranking. On-page SEO is anything you can do on the page itself to improve its rankings and visibility. A/B testing. 3. Google has been creeping closer to going fully mobile-first for years. เปิดคัมภีร์ Checklist Google ranking factor 200+ อัปเดตข้อมูลล่าสุด แบ่งมาให้ 9 หมวดหมู่จำเป็นที่คุณต้องทำให้ตรงตามเกณฑ์ ช่วยให้ติดอันดับบนหน้า Google อย่างแน่นอนOn-page and link signals – which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority – are the most important factors when it comes to ranking in local search, according to new research by Moz. The evolution of the search, and the results we all click on, is perhaps the more easily identifiable ways to track changes in Google search. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today. Backlinks are the lifeblood of SEO today, just as they were 10 years ago. . Part 1: On-page factors Part 2: Keywords Part 3: Quality content Part 4: Content freshness Part 5: Duplicate content and. This is also sometimes called “site authority. Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. Download the slides here: Marcus Tober's slides from SMX Advance Seattle: The Periodic Table of Ranking Factors - 2017…A panel at SMX East, “SEO Ranking Factors in 2017: What’s Important and What’s Not,” sought to answer that question. Direct visits and engagement metrics. There is even an interesting Twitter thread in 2020 from the co-founder of Moz, Rand Fishkin. Check out these quick and simple ways to get backlinks from high authority sites. Report. For example: A while back I used the process in this guide to uncover a low-competition keyword. Clearly, GMB has become the most important ranking factor for local SEO in 2018. Select “ Video ,” “ Featured video ,” and “ Video carousel . Check to see if your business was already added to the GBP listing. Go to the Internal link opportunities tool. Pre-RankBrain, it might have been appropriate to assess website page optimization by evaluating all traditional signals (link diversity, content. g. This is a complete guide to on-page SEO in 2024. Here's why. Ranking factors are more complex than ever, and according to the results of a survey conducted by Will Critchlow, most seasoned SEOs could be bested by the flip of a nickel. So let's dive into that. During yesterday’s Mobile First session at SMX, Gary Illyes from Google discussed page speed and how it would be incorporated into mobile first. Today I am going to share some of what I found. Research Shows that Google HTTPS Ranking is Real. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. This will go live sometime in 2021, Google promised to give six-months notice before it goes live. While the overall SEO Periodic Table gives you an idea of the overarching best practices, the Niches section focuses on the nuances of SEO for three new areas: Local, Publishing and Ecommerce. Twenty-two years ago, the founders of Google invented PageRank, and forever changed the web. According to the Moz survey, Google My Business “signals” (proximity, categories, keyword in business title, etc. 4) Link Popularity within the Site's Internal Link Structure (4. Search intent is simply a term that describes what the user is trying to accomplish with a search. 2. Keep learning. Meta titles 51-55 characters in length were rewritten only around 40% of the time. The Moz Blog. How to Rank in Google Image Search. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 9/22/2017 Not everything you do on your website affects your Google rankings. Top 200 Most Statistically Significant Factors for Ranking on Google. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. Specialties: Search Engine Optimization, SEO, Digital Marketing, Social Media, SMO, Internet Marketing, Web Promotion, Online Traffic, Search Trends, (App Store Optimization), Competitor Analysis<br><br>- Web Analytics: Well developed idea in SEO analysis, competitor research, social media, Google updates and. 32e -0. Google makes money off of their paid ads. One particular that has taken on great importance over the years is to use domain authority of a website. The higher the DA score, the better the content, the better the site’s authority, and the easier it is for Google to rank pages. And it’s likely that site speed as a ranking factor in mobile search gets released at some point in 2017, so site speed will soon be an official ranking factor across the entirety of Google search. Not only will you benefit from a boost in. That’s one of the many conclusions drawn by more than three dozen local SEOs who have come together in the 2017 Local Search Ranking Factors survey, just published today. GMB signals now make up 25% the local pack/finder pie chart. Google currently has over 85% of the search engine market ( Statista) To win at search engine optimization, you have to play by Google's rules. So these would be like the 5 or 10, or if you're bigger, maybe 50 keywords that you know have image blocks in them, or that you know get lots of image searches, and therefore you're trying to. The more high-quality backlinks you have, the higher your website will rank. Keep doing what you’re doing. A MozRank of 2 can rank just as easily as a MozRank of 9 depending on the circumstances. If users like the new algorithm better, it stays. Yet, several misconceptions still surround the topic. Before joining Semrush he was Investment Director of Target Global from March 2016 to March 2017. Forget about ranking it, as it’s kind of impossible depending on the keyword competition. Go to “ Advanced filters ” > “ SERP Features . Backlinks are the most well-known ranking signal in SEO – that was confirmed many many times by Google representatives. Chapter 1: Types of Search Engine Success Factors: These are the on- and off-site factors that can affect your search rankings. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series. Before we dig into the algorithm’s ranking factors, a bit of background. Create SEO-friendly URLs. While this doesn't seem like a huge numbers, the articles that qualify can see a significant increase in traffic. 32. Only 5. Mike Obrien Date published August 13, 2015 Categories SEO Yesterday, Moz released its largest-ever study on ranking factors. Backlinko – Search Results on Google’s Front Page Average 1,890 Words. Reviews must be monitored for spam and abuse. Moz offers domain authority scores on a range from 1 to 100, (with 100 as the top score). Your All-In-One Suite of SEO Tools. 70% to 80% of users completely ignore paid ads. For Google, has anyone got a finger on how much of a factor the address type "service customers only at their location" versus "service customers at my business location AND customers location is" is as far as local search ranking especially for 3-pack re. Try these 13 Google search hacks. Presumably, Google relied on desktop page speed until then, and the rollout of the mobile-first index has resulted in them adding in speed as a factor there. In today's Whiteboard Friday, Rand shows you what you need to know about the results. Google's mobile-friendly update meant big changes to mobile search rankings and results and officially ushered in the mobile-first era. ”. Top 11 Google Ranking SEO Factors. Many factors come into play when it comes to the DA of a website. We asked 128 SEO experts about their thoughts on the relative importance of several clusters of ranking factors. K takes up way too much space and bandwidth on the free wireless network in. Review Factors. On our day to day at Codedesign we use Moz, SEMRush and Ahrefs but there are several fantastic tools: 1. Google Ranking Factors 2014: Correlations, Testing, & Hypotheses - Download as a PDF or view online for free. The good news is, you don’t have to be a search engine scholar to rank for valuable terms in search results. Of course, we know that this aggregation of opinion is likely missing out on many factors and may over or under. By and large, the survey focused on Google local ranking factors to the exclusion of other search engines, given Google’s global dominance outside of China.